In this episode, Ben Tuinei and Naren Arulrajah explore the critical role of phone experience in dental practice success. They reveal that the average practice converts only 33% of new patient calls, emphasizing the importance of tracking conversion rates to improve performance. The discussion highlights common mistakes made by staff and leadership, strategies for creating a positive first impression, and the necessity of using metrics for continuous improvement. They also discuss how investing in SEO can drive new patient calls efficiently.
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Time stamps
- 00:02:20 – How well does an average practice handle phone calls, especially from new patients?
- 00:04:56 – What is the clear definition for conversion rate?
- 00:06:10 – What is the number one reason most practices have a low conversion rate?
- 00:09:33 – What are some common mistakes practices make?
- 00:15:16 – What are some common mistakes team members answering the phone make?
- 00:19:49 – What if the issue is, not enough new patients calling? What can a practice do?
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