Who Are the Founders of Insurance Untangled?
Naren Arulrajah is a self-described “serial entrepreneur” who has spent his career empowering independent professionals — dentists, doctors, lawyers, and consultants — to achieve real practice success through smarter digital marketing. As the visionary founder and CEO of Ekwa Marketing, he leads a global team of experts serving over 200 clients at every stage of practice growth.
Benjamin Tuinei is the visionary behind Veritas Dental Resources and one of the most respected voices in dental insurance strategy. With 20 years specializing in PPO tactics and fee negotiations, he has helped dentists nationwide recover over $3 billion in reimbursements.
Ben is a sought-after speaker at study clubs and dental conventions, and holds key positions across multiple dental organizations. His approach is practical, results-driven, and grounded in deep knowledge of how insurance companies think.
About Veritas Dental →Untangling dental insurance for every practice.
Insurance Untangled exists because dental insurance is genuinely complicated — and nobody teaches dentists how to navigate it. From understanding your fee schedules to negotiating with carriers to knowing when a claim denial is worth fighting, the system is designed to be opaque. We cut through that. Every week, for free.
Start with the podcast →The team behind Insurance Untangled.
Lester manages partnerships across the Insurance Untangled brand and co-hosts episodes and live events, connecting dental professionals with the right people and resources.
Don hosts the webinars and podcast episodes, guiding conversations with guests and making complex insurance topics accessible for every dentist tuning in.
Dulaj coordinates podcast production, event logistics, and the content backlog — keeping episodes on schedule and webinars running without a hitch.
Reshani leads strategic partnerships at Insurance Untangled, connecting clinicians, innovators, and organizations across the dental and aesthetic industries. With a strong background in training, speaking, and business building, she focuses on collaborations that drive long-term growth and meaningful industry impact.
Keep learning for free.
Three ways to stay ahead of insurance changes and grow your practice knowledge at no cost.
Weekly episodes on dental insurance strategy, PPO negotiation, and practice growth.
Free CE-eligible live webinars and on-demand replays with industry experts.
Strategy articles and plain-English guides on dental PPO negotiation and practice growth.
Questions about insurance strategy, marketing, or partnerships? We respond within 1 business day.