In this episode, Ben Tuinei and Naren Arulrajah dive into a question many dentists face: Should you spend hours making viral content, or is there a smarter way to market your practice? Naren explains why only 1% of dentists succeed as influencers, and how the other 99% can still win at marketing without all the TikTok dances. He shares simple but powerful strategies like using Google reviews, SEO, and Google My Business to attract high-quality patients—no influencer needed!
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Time stamps
- 00:02:15 – Why do so many dentists feel pressure to become influencers in today’s marketing world?
- 00:09:37 – If patients don’t care about influencers, what kind of content do they actually want to see?
- 00:14:54 – What should I focus on if I want my social media to work without overwhelming myself?
- 00:18:40 – What are the risks of ignoring or abandoning social media altogether?
- 00:20:38 – If social media is just one piece of the puzzle, what else should I focus on to grow my practice?
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