Case studies — dental practices that untangled it.

The practice was contracted at a $450 molar endo fee under one major PPO — well below the regional out-of-network range of $800 and significantly under what comparable in-network specialists were collecting.

Veritas Dental Resources audited every active contract, identified the fee schedule gap, and ran the renegotiation directly with the carrier. The team handled every call, follow-up, and documentation request over the 90-day negotiation cycle.

Molar endo reimbursement increased from $450 to $1,200 — a $750 lift per procedure. Annual impact in the high six figures based on the practice's existing endodontic volume.

One client practice was contracted with over 100 dental plans. A second, in the same market, had only 5 plan contracts. The 100-plan practice was working harder, seeing more patients, and collecting less.

Insurance Untangled and Veritas Dental Resources worked with the 100-plan practice on a structured plan-exit strategy — analyzing reimbursement rate vs. plan volume and prioritizing exits from the lowest-paying carriers first.

After 18 months, the practice exited 40+ low-paying plans, focused capacity on higher-value patient relationships, and matched the 5-plan practice's profitability with significantly less administrative overhead.

The practice was producing $1.56M in dentistry annually but only collecting $1M. The $546,000 gap was driven by a combination of unfavorable PPO fee schedules, write-offs at point of service, and undetected umbrella network contracts.

Comprehensive audit of every PPO contract and umbrella network affiliation. Veritas identified three umbrella networks the practice was contracted with through carve-out clauses they had never reviewed. Renegotiation focused on the highest-impact plans first.

Recovered an additional $180,000 in year-one collections by closing umbrella network loopholes and renegotiating the four highest-volume plans. Practice profitability up by 18%.

The practice was generating ~30 inquiry calls per month from existing marketing efforts but converting almost none of them into booked appointments. Front-office team was overwhelmed and the marketing felt unproductive.

Ekwa Marketing rebuilt the patient acquisition funnel from the ground up: SEO targeting higher-intent procedures, website redesign focused on conversion, and front-office call-handling training.

Inquiry volume held steady but conversion rate jumped sharply — practice moved from struggling to fill the schedule to selectively booking the patient mix that fit the doctor's clinical interests and ideal case acceptance.