In this episode, Ben Tuinei and Naren Arulrajah explore why getting more new patients isn’t the only solution to marketing challenges. They discuss key red flags that indicate deeper practice issues—high no-show rates, poor phone conversion, and patient retention struggles. Naren highlights how front desk training, phone call tracking, and patient experience improvements can significantly impact success. They also emphasize the importance of Google reviews and a strong online presence.
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Time stamps
- 00:02:14 – Why is everyone focused on getting new patients, and could there be a better first step?
- 00:04:41 – What are some red flags that a practice isn’t ready for more new patients?
- 00:08:21 – Why is the front desk such a critical part of the equation?
- 00:11:51 – What’s the “back door” problem, and how does it hurt a practice?
- 00:14:28 – What should a practice focus on before spending money on more new-patient marketing?
- 00:16:19 – If I want to figure out how my practice is doing and where I can improve, what’s the best next step?
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