In this episode, Naren Arulrajah delves into essential dental marketing strategies that can transform a practice’s growth. He discusses the importance of tracking the cost per new patient across various channels, using a grocery shopping analogy to explain the value of understanding marketing investments. Naren highlights the long-term benefits of SEO as a powerful strategy for attracting patients and building credibility while contrasting it with the faster but more expensive results of Google and social media ads, emphasizing the need for consistency and commitment when implementing organic social media, describing it as a long-term growth tool.
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Time stamps
- 00:02:22 – Very few practices truly say I am killing it with Marketing. Why is that?
- 00:04:30 – What is effective marketing?
- 00:07:35 – What options do practice owners have from a marketing standpoint?
- 00:09:42 – Why are Google ads and social media ads significantly more expensive than SEO?
- 00:12:21 – How do I master the step of getting people to find me to begin with?
- 00:15:26 – What should I focus on to be one of the top 5% sites dominating Google SEO?
- 00:17:42 – If I want to take action and take the next step, where should I start?
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