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Episode 135Marketing

Why Doing “More” Isn’t the Answer — Doing the Right Things Is!

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with Ben Tuinei & Naren Arulrajah
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Episode Guide

Key notes

Key Points

Busy ≠ Productive:: Many dentists confuse activity with effectiveness. Strategic focus matters more than doing more.

Conversion is Key:: More leads won’t help if your team isn’t converting calls effectively. Fix the weakest link first.

Stop Solving the Wrong Problem:: Without understanding the core issue—such as low call conversion—more marketing can backfire.

Call Tracking and SEO Matter:: Use data like call tracking and keyword rankings to guide marketing decisions.

Less Is More with Insurance:: Taking on fewer, well-negotiated PPO plans often leads to higher profitability than managing many low-paying ones.

Episode details
Episode135
CategoryMarketing
GuestBen Tuinei & Naren Arulrajah
TranscriptAvailable
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