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Episode 116MarketingJuly 28, 2025

The 80/20 Rule in Marketing Your Dental Practice

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with Ben Tuinei & Naren Arulrajah
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Episode Guide

Key notes

Key Points

The 80/20 Rule means focusing on what matters most. Just 20% of your efforts create 80% of your results—so find those actions and double down on them.:

Marketing success starts with three things. Help people find you , like you , and trust you. That’s the foundation of effective dental marketing.:

Skip the gimmicks. Many dentists waste money on ads or quick fixes. Focus instead on consistent strategies like SEO, video, and great reviews.:

Discipline beats distraction. Dentists who stick with proven methods, like Phil Jackson with basketball fundamentals, build long-term success.:

Do a full audit before starting. A marketing strategy session helps you see where you’re doing well—and where you need to improve—so you can focus on the right 20%.:

Episode details
Episode116
PublishedJuly 28, 2025
CategoryMarketing
GuestBen Tuinei & Naren Arulrajah
TranscriptAvailable
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Ep 117: How to Grow Your Dental Practice in Uncertain Times