In this engaging podcast episode, Jordon dives into the captivating world of membership psychology. Exploring the power of commitment and its influence on patient behavior, he shares insights on membership plans, highlighting benefits like convenience, control, and community building. The discussion contrasts membership plans with traditional PPO insurance, emphasizing direct relationships, reduced administrative hassle, and increased revenue. This insightful conversation unveils the intricacies of crafting effective membership plans, making it a must-listen for dental professionals and anyone intrigued by the interplay of psychology and business strategy.
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Timestamps
- 00:04:06 – What are the business benefits of offering a membership plan?
- 00:13:20 – What are the patient benefits of joining a membership plan?
- 00:20:21 – Why are Membership plans more powerful than PPO plans?
- 00:26:48 – How can I learn more about creating or growing a successful membership plan?
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