In this engaging episode, Jordon Comstock discusses the vital aspects of scaling a membership plan for dental practices. Highlighting the benefits of recurring revenue and patient loyalty, he emphasizes that success in this venture lies in volume, much like insurance companies. Learn the common mistakes practices make, such as neglecting their existing patient base and missing out on internal marketing opportunities, and real-life examples illustrating how practices can generate substantial recurring revenue with well-implemented membership plans.
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Time stamps
- 00:02:06 – Why should you scale a Membership plan?
- 00:11:27 – Internal Marketing: Existing Uninsured, Inactive, flyers, SMS, ETC.
- 00:08:44 – External Marketing: Direct Mail Marketing, B2B Marketing, Online marketing
- 00:23:10 – What are some practices that successfully scaled a membership plan?
- 00:29:08 – What are some resources for our listeners?
Resources
