In this episode of Insurance Untangled, Ben Tuinei and Naren Arulrajah break down the financial trap of PPO dependence and how dental practices can reclaim lost revenue. They discuss the staggering impact of PPO write-offs, equating them to hidden marketing fees that practices unknowingly pay to insurance companies. Naren shares a step-by-step approach to calculating PPO write-offs, identifying which plans to drop first, and leveraging digital marketing—particularly SEO—to attract high-value patients.
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Time stamps
- 00:02:14 – PPO Practices feel stuck and they can’t get out. Why?
- 00:07:08 – Why is the PPO Write Off a Marketing Fee?
- 00:10:11 – How can you calculate your total PPO write-offs and their impact on profitability?
- 00:12:58 – How do I decide which plan to drop first?
- 00:16:31 – You said we must start beefing up marketing before dropping PPO Plans. Why?
- 00:20:13 – What are the different marketing methods?
- – If I want to get started with marketing, what is a good first step?
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