This episode explores dental practice marketing through digital channels like Google ads, SEO, social media ads, and organic social media. Naren leads the discussion, highlighting the differences between these marketing avenues and their effectiveness in acquiring new patients.
The discussion emphasizes the need for personal involvement in organic social media for effective patient acquisition. The rarity of successful organic social media strategies in dentistry, especially for local practices, is stressed. It advocates that being part of the 1% requires a personal commitment of time, passion, and enjoyment in creating content.
Podcast: Play in new window | Download
Time stamps
- 00:01:15 – When it comes to Digital Marketing, there are 4 big buckets we see.
- 00:03:25 – I am busy, and I like to focus on dentistry, not marketing. Which of these 4 can I do by myself versus letting others do it for me?
- 00:08:39 – Of the 3 others, which will cost me the least and which will cost me the most per patient?
- 00:16:01 – Who is successful with Organic Social Media?
- 00:23:00 – If I am 99%, and organic social media is not right for me, should I still do social media?
- 00:25:19 – If I want to find out how well I am doing with that, where do I start?
Resources
