In this episode, Ben and Naren explore how dental practices can audit their marketing strategies to attract more new patients and reduce insurance dependence. They discuss three marketing mindsets which are strategic, tactical, and “wannabe”. They explain why strategic approaches, like SEO and Google reviews, are key to long-term success. The hosts stress that metrics such as 20+ new patient calls monthly, ranking for 100+ keywords, and gaining at least 10 Google reviews monthly are essential indicators of effective marketing.
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Time stamps
- 00:02:51 – What is a marketing audit, and why is it vital for dental practices?
- 00:05:41 – How can I identify issues if my marketing isn’t attracting new patients?
- 00:10:56 – How can I tell if my website and SEO are driving new patients or underperforming?
- 00:12:37 – What’s the difference between marketing activities that feel productive and those that actually bring in patients?
- 00:14:34 – What are the top metrics I should be tracking to measure the success of my marketing efforts?
- 00:16:17 – What are the most common mistakes you see in marketing, and how can I avoid them?
- 00:18:28 – If I want a detailed review of my marketing to see what’s working and what’s not, where can I start?
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