Learn the fascinating realm of influence and reciprocity to unlock the secrets of growing a successful dental practice.
Our host, Naren, engages with a certified instructor, discussing the profound principles introduced by Dr. Robert Cialdini, a renowned marketing guru. his groundbreaking work in marketing and the psychology of influence provides a foundation for understanding the seven powerful principles that can increase your practice’s success threefold. From reciprocity to commitment, social proof to authority, these principles are the keys to building trust, forging connections, and making a lasting impact in your field. Discover how the art of giving, personalized gifts, and unconditional gestures can leave an indelible mark on your patients, fostering a thriving practice grounded in trust and loyalty.
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Time stamps
- 00:01:48 – Who is Dr. Cialdini, and what is his contribution to marketing?
- 00:04:41 – What is the thesis of Dr. Cialdini’s findings, and what are the 7 influence principles?
- 00:11:52 – Let’s go in-depth around reciprocity. Give me an example.
- 00:15:21 – Why is it important to be the one to give first?
- 00:17:53 – What should we keep in mind when we give?
- 00:22:12 – What is the difference between Reward and Gift? Which is better?
- 00:26:52 – If someone wants to know more about Influence, where do they go?
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