In this episode on Insurance Untangled Podcast, guest speaker Naren Arulrajah emphasizes the importance of dental marketing and discusses the high costs of insurance write-offs. Comparing insurance companies to hostage-takers highlights the need to consider these write-offs as marketing expenses. Naren also points out that Google is a better investment for acquiring patients than other insurance networks encouraging practice owners to think more about the business side of dentistry and the long-term financial effects of insurance dependence, making Google a leading resource for patients to find dental services.
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Timestamps
- 00:01:55 – How much does a practice dependent on PPO spend on insurance write-offs?
- 00:05:30 – Why is PPO write-off a marketing expense?
- 00:10:47 – How do patients find dentists today?
- 00:13:45 – How can I dominate Google’s top 5% and receive 95% of free SEO traffic
- 00:16:48 – How much does Google SEO-driven marketing cost versus PPO as a Marketing Source?
- 00:19:24 – How can I assess my SEO performance and dominate Google’s rankings?
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